Releases on GitHub can have assets attached to them. You can link to each of them, however you can't link to the assets of the latest release. With a Git Releases link, you can skip updating your README or public website with a new download link whenever a new release has been done. Instead it will always point to the right location.
Example
Enter a GitHub repo
URL format
gitreleases.dev/gh/{owner}/{repo}/{tag}/{assetname}
{tag} can be a real tag or "latest".